NESCOFFEE

Nestlé—the Swiss company whose Nescafé instant coffee and upscale Nespresso brewing machines make it the world’s largest coffee company—plans to train thousands of farmers over 10 years and provide them with new coffee trees. The company won’t own the plantations or bind farmers into long-term contracts, but Chief Executive Paul Bulcke thinks the relationship it develops with the farmers will lead them to sell to Nestlé.

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